Zaxbys x MrBeast

Zaxby’s partnered with world-famous YouTuber MrBeast to create a custom meal, the MrBeast Box, launching a fully integrated campaign from concept to execution. From packaging and point-of-purchase displays to digital communications and beyond, every design element was strategically crafted to build excitement and drive engagement. This cohesive approach not only reinforced brand identity but also delivered impressive results—generating 3.5 million MrBeast Boxes sold nationwide.

Featured in USA Today and on MrBeast YouTube Channel

Custom Box Packaging

Paid Media and Social Spots

Email and Digital Communications

Merchandising

Lifestyle Photography