Milkshake Tourism
In 2024, after a long hiatus and overwhelming demand from fans online, Zaxbys finally brought back their beloved milkshakes—but only in Macon, GA (gotta market test first!). Knowing this limited release might spark some internet outrage, we teamed up with Visit Macon to create Milkshake Tourism, a video series encouraging people to visit Macon, the exclusive home of the Zaxbys Milkshake. This project was especially meaningful to me, as I was born and raised in Macon. There's something special about getting to film spots in your hometown, with so much history behind every single one of these backdrops (including the spot my husband and I had our first date).
Agency Partner: Tombras Group| Special Thanks to Visit Macon
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