Sauce Boss Box

As an extension of Zaxbys larger “Who’s Got the Sauce?” brand platform, the Sauce Boss Box is all about bold flavor and even bigger personality. Every element was crafted to celebrate Zaxbys iconic sauces in a fun, crave-worthy way, featuring a limited-time menu item that matched the bold, flavorful spirit of the brand—capturing attention and sparking brand love through every detail.

Agency Partner: Goodby, Silverstein & Partners

Custom Box Packaging

Paid Media and Social Spots

Email and Digital Communications

Lifestyle Photography