Zaxbys Southern Fried Shrimp

For Zaxbys national Southern Fried Shrimp campaign, we crafted a full suite of design assets to bring this limited time offer to life. From a custom-designed shrimp box to eye-catching digital communications, TV spots, and point-of-purchase displays, every element was strategically developed to create a cohesive and engaging brand experience. Through a strategic approach, we positioned our shrimp as a versatile offering available in three different ways—giving guests more customization options while driving sales. This page showcases the creative execution behind the campaign, highlighting how design played a key role in its success.

Agency Partner: Goodby, Silverstein & Partners

Custom Box Packaging

Paid Media and Social Spots

Email and Digital Communications

Merchandising

Lifestyle Photography