Who’s Got the Sauce?
Welcome to the “Who’s Got the Sauce?” campaign—a bold brand movement that brings flavor, flair, and confidence to the forefront. At Zaxbys, sauce is more than just a condiment—it’s a state of mind. This campaign introduces the world to the Sauce Boss: Zaxbys new spokesperson and the ultimate authority on all things saucy. With effortless swagger and undeniable charm, the Sauce Boss is here to show everyone—from weekend warriors to suburban dads—that confidence starts with knowing you’ve got the sauce. At the heart of it all? Zaxbys unmatched sauce lineup.
Intro to the Sauce Boss
Meet the Sauce Boss. He’s dripping with impeccable style and substance. And he is a world-class expert on all things “Sauce.” This guy knows what he’s talking about. And as the foremost authority on Sauce, he can always be found at Zaxbys. One part style guru, one part life coach, the Sauce Boss is always encouraging folks to grab life by the chicken finger and set their flavor free. Does he work at Zaxbys? Unclear. Does he somehow always hold court at a table? Absolutely.
Agency Partner: Goodby, Silverstein & Partners
Featured in Ad Age and Marketing Dive
Teaser
Sauce Boss Anthem
Additional Spots